John Deere's Chief Tractor Officer: Gen Z's Sustainable Farming Impact
Rex Curtiss, John Deere's newly appointed Chief Tractor Officer, isn't your typical corporate executive. A Gen Z influencer and social media whiz, Curtiss embodies John Deere's ambitious strategy to connect with younger generations concerned about environmental sustainability and food origins. This unconventional approach represents a significant gamble, but one with the potential to redefine the industry's image and future. Learn more about John Deere's biggest tractors here. A New Generation, A New Approach to Farming For years, the agricultural industry has struggled to appeal to younger demographics....